Typography

We wanted the typography in our thriller to represent the small, vunerable, innocent character of the kidnapped child, so came up with a list of fonts we thought suited this:


1. We liked the first one because it was simple and wouldn't distract from the film. We felt the same for the second one.
2.


3. We thought this was a little too horror-style, which is not the genre our thriller is so wouldnt make sense for the font to imply this.


4. We didn't like the style of this font for some reason, it just didn't feel right and looked strange with the opening sequence

5. This too looked more from the horror genre so was rejected
6. We didn't think this font looked professional enough to use for a thriller film.

7. We felt this looked to technology based like perhaps for a sci-fi but didn't fit our genre.

After this analysis, and interviewing our target audience, we chose to use font 1, as it was ours and their favourite, and the thin style looked fragile and vunerable like the child, and we put it in white to represent his innocence.